Read the text given below and answer the questions.

Mr. Murthy is the chairman of a leading business organisation. He grabs all possible opportunities and leads the organisation by example and trust. He always motivates his team and introduced a number of motivational schemes like;

-Employees are offered shares at a price lower than the market price.

-Employees are given individual autonomy and rewards for performance.

He realises that satisfied and secured employees can best focus on organisational success. He ensures hiring competent people for various jobs. Every employee is required to undergo training, their jobs are well defined and regular feedbacks are provided so that their long term interest is also served.

In order to keep an eye on employees performance, a strategic decision was introduced that all communication must be recorded and filed in the office. He has also devised various ways to know the reactions of employees on different policies and decisions. As a result, employees are highly motivated, goals are achieved and organisation is growing.

"He has also devised various ways to know the reactions of employees".

Above statement highlights one of the elements involved in communication process. Identify it.

Feedback

Communication has been defined as a process. This process involves elements like source, encoding, media/channel, receiver, decoding, noise and feedback. The elements involved in communication process are explained below:

(i) Sender: Sender means person who conveys his thoughts or ideas to the receiver. The sender represents source of communication.
(ii) Message: It is the content of ideas, feelings, suggestions, order, etc., intended to be communicated.
(iii) Encoding: It is the process of converting the message into communication symbols such as words, pictures, gestures etc.
(iv) Media: It is the path through which encoded message is transmitted to receiver. The channel may be in written form, face to face, phone call, Internet etc.
(v) Decoding: It is the process of converting encoded symbols of the sender.
(vi) Receiver: The person who receives communication of the sender.
(vii) Feedback: It includes all those actions of receiver indicating that he has received and understood message of sender.
(viii)Noise: Noise means some obstruction or hindrance to communication. This hindrance may be caused to sender, message or receiver.