Match List-I with List-II:
| List-I | List-II |
| (Functional areas) | (Standards of control to gauge performance) |
| (A) Production | (I) Employee absenteeism |
| (B) Marketing | (II) Liquidity |
| (C) Human Resource Management | (III) Advertising expenditures |
| (D) Finance and Accounting | (IV) Quality |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A) - (IV), (B) - (III), (C) - (I), (D) - (II)
(A) Production — this matches (IV) Quality. The production department is judged by what it makes. Standards are set for quality, quantity and cost of output, and actual output is checked against them.
(B) Marketing — this matches (III) Advertising expenditures. Marketing spends money to create sales. How much is spent on advertising, compared with the sales it brings, is a measure of how well marketing is doing.
(C) Human Resource Management — this matches (I) Employee absenteeism. HR looks after the workforce. A high rate of absence shows poor morale or poor working conditions, so it is a standard for judging HR performance.
(D) Finance and Accounting — this matches (II) Liquidity. The finance department must make sure the firm can always pay its bills. Liquidity, the ability to meet short-term obligations, is therefore its key standard.
NCERT (2026-27 Edition):
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