With growing competition and an attempt to increase their sales and market share using unfair means, the manufacturers, sellers and service providers may be tempted to engage in:

Unscrupulous Practices

The correct answer is option 1- Unscrupulous Practices.

When competition increases, some manufacturers, sellers, or service providers may try to gain an unfair advantage by engaging in unscrupulous practices, such as: False advertising, Misleading product claims, Tampering with product quality, Selling counterfeit goods, Hiding terms and conditions. These actions are considered unethical and can harm consumers as well as the business environment. The other options—Ethical Practices, Lowering Price, and Increasing Advertisement—are legitimate and fair competitive strategies, whereas unscrupulous practices involve unfair or deceptive behavior.