Practicing Success
Practicing Success
CUET Preparation Today
| Select an example for the glocalization of the market. |
Multinationals adopting local trends in the third world nations. Imposition of western rituals and practices in the rest of the world. American holidays system for the western companies in India. Conversion of local culture into western culture |
| Multinationals adopting local trends in the third world nations. |
| A central contention is that all cultures will become similar, that is homogeneous due to globalisation. Others argue that there is an increasing tendency towards glocalisation of culture. Glocalisation refers to the mixing of the global with the local. It is not entirely spontaneous. Nor is it entirely delinked from the commercial interests of globalisation. |
