Match List-I with List-II:List-IList-II(A) Expressiveness(I) The targ…

Match List-I with List-II:

List-I	List-II
(A) Expressiveness	(I) The target customers can be decided before making any contact with them.
(B) Enhancing customer satisfaction and confidence	(II) Prospective buyers feel more comfortable and assured about the product quality.
(C) Flexibility	(III) The sales presentation can be adjusted to fit the needs of individual customers.
(D) Minimum wastage	(IV) With special effects, even simple products and messages can look very attractive.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → (A)-(IV), (B)-(II), (C)-(III), (D)-(I)

List-I	List-II	Reason
(A) Expressiveness	(IV) With special effects, even simple products and messages can look very attractive.	Art, computer designs and graphics have made advertising a forceful medium. Special effects make even simple products look attractive.
(B) Enhancing customer satisfaction and confidence	(II) Prospective buyers feel more comfortable and assured about the product quality.	Advertising creates confidence in buyers about the quality of the product, so they feel more satisfied.
(C) Flexibility	(III) The sales presentation can be adjusted to fit the needs of individual customers.	In personal selling the salesperson can change the presentation to suit each customer.
(D) Minimum wastage	(I) The target customers can be decided before making any contact with them.	Choosing the target customers before any contact keeps wasted effort low in personal selling.

NCERT (2026-27 Edition): “Merits of advertising Advertising, as a medium of communication, has the following merits:
(i) Mass Reach: Advertising is a medium through which a large number of people can be reached over a vast geographical area. For example, an advertisement message placed in a national daily reaches lakhs of its subscribers.
(ii) Enhancing Customer Satisfaction and Confidence: Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality and hence feel more satisfied.
(iii) Expressiveness: With the developments in art, computer designs, and graphics, advertising has developed into one of the most forceful medium of communication. With the special effects that can be created, even simple products and messages can look very attractive.”

“Merits of Personal selling (i) Flexibility: There is lot of flexibility in personal selling. The sales presentation can be adjusted to fit the specific needs of the individual customers.
(ii) Direct Feedback: As there is direct face-to-face communication in personal selling, it is possible to take a direct feed back from the customer and to adapt the presentation according to the needs of the prospects.
(iii) Minimum Wastage: The wastage of efforts in personal selling can be minimised as company can decide the target customers before making any contact with them.”

Match List-I with List-II:

List-I	List-II
(A) Expressiveness	(I) The target customers can be decided before making any contact with them.
(B) Enhancing customer satisfaction and confidence	(II) Prospective buyers feel more comfortable and assured about the product quality.
(C) Flexibility	(III) The sales presentation can be adjusted to fit the needs of individual customers.
(D) Minimum wastage	(IV) With special effects, even simple products and messages can look very attractive.

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → (A)-(IV), (B)-(II), (C)-(III), (D)-(I)

List-I	List-II	Reason
(A) Expressiveness	(IV) With special effects, even simple products and messages can look very attractive.	Art, computer designs and graphics have made advertising a forceful medium. Special effects make even simple products look attractive.
(B) Enhancing customer satisfaction and confidence	(II) Prospective buyers feel more comfortable and assured about the product quality.	Advertising creates confidence in buyers about the quality of the product, so they feel more satisfied.
(C) Flexibility	(III) The sales presentation can be adjusted to fit the needs of individual customers.	In personal selling the salesperson can change the presentation to suit each customer.
(D) Minimum wastage	(I) The target customers can be decided before making any contact with them.	Choosing the target customers before any contact keeps wasted effort low in personal selling.