Identify the function of marketing that is also undertaken to fulfill the ‘right of be heard' right of a consumer under Consumer Protection Act. 

Customer Support Services 

The correct answer is option 4- Customer Support Services.

Customer Support Services the function of marketing that is also undertaken to fulfill the ‘right of be heard' right of a consumer under Consumer Protection Act.  

Right to be Heard: The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or a service. It is because of this reason that many enlightened business firms have set up their own consumer service and grievance cells. Many consumer organisations are also working towards this direction and helping consumers in redressal of their grievances.

Customer Support Services: A very important function of the marketing management relates to developing customer support services such as after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing maximum satisfaction to the customers, which is the key to marketing success in modern days. Customer support services are very effective in bringing repeat sales from the customers and developing brand loyality for a product.