Which aspect of the hegemony of the US is about the capacity to ‘manufacture consent’?

Hegemony as Soft power

It would however be a mistake to see US hegemony in purely military and economic terms without considering the ideological or cultural dimension of US hegemony. This third sense of hegemony is about the capacity to ‘manufacture consent’. Here, hegemony implies class ascendancy in the social, political and particularly ideological spheres.