Sayali voted for her employee and convinced her friends, and family to vote for him. She is aware that he is a rude and dishonest man. The discomfort Sayali feels can best be explained by __________.

Theory of Cognitive dissonance

Cognitive dissonance is a state of tension that occurs when a person holds two or more conflicting cognitions (beliefs, thoughts, or opinions). In this case, Sayali's cognition that she voted for a rude and dishonest man is dissonant with her cognition that she is a good person. To reduce this dissonance, Sayali may experience discomfort or guilt.