Given below are two statements:
Assertion (A): Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum.
Reason (R): Personal selling is more flexible than other tools of promotion such as advertising and sales promotion.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Both (A) and (R) are true but (R) is not the correct explanation of (A).
Assertion (A): Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. — True. This is a role of personal selling for businessmen. It helps them bring economy in their efforts.
Reason (R): Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. — True. Personal selling is a flexible tool: the offer can be changed to suit each buying situation.
Why R does not explain A?
Flexibility is about changing the sales talk for each buyer. It does not say why effort is not wasted. Wastage is minimum because the company decides its target customers before it makes any contact, so the salesperson meets only likely buyers.
NCERT (2026-27 Edition): “Importance to Businessmen … (ii) Flexible Tool: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. It helps business persons in adopting their offer in varying purchase situations. “Merits of Personal selling … (iii) Minimum Wastage: The wastage of efforts in personal selling can be minimised as company can decide the target customers before making any contact with them.” |