Why is mass communication said to require a ‘formal structure organisation’?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Because it needs large-scale capital, production and management demands.
Option (1) Because it always run by the government. — Incorrect. The state and/or the market have a major role in mass media: newspapers and private television channels are run by companies. Since mass media is not always run by the government, this cannot be the reason.
Option (2) Because it needs large-scale capital, production and management demands. — Correct. Mass communication differs from other means of communication because it needs a formal structural organisation to meet large-scale capital, production and management demands. Mass media functions through very large organisations with major investments and a large body of employees.
Option (3) Because it always works with other formal organisations. — Incorrect. The need for a formal structure comes from the scale of its own work – the money, production and management involved – not from dealing with other organisations.
Option (4) Because it never uses modern technology. — Incorrect. Mass media depends on modern technology – the printing press, radio, satellite television and the internet – so the statement itself is false.
NCERT (2025-26): “…Third, mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. You will find, therefore, that the state and/or the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and large body of employees.…” |