Which of the following pairs of a marketing management philosophy and its belief is correctly matched?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Marketing concept – If all decisions are taken from the customers’ point of view, selling will follow automatically.
Option (1) Production concept – Buyers can be manipulated into buying the product. — Not correctly matched. This belief belongs to the selling concept, which used aggressive selling to persuade or lure buyers. The production concept believed in large-scale output at an affordable price.
Option (2) Product concept – Profits can be maximised by producing at a large scale and reducing the average cost. — Not correctly matched. This is the belief of the production concept. The product concept looked for profit through better quality and new features.
Option (3) Marketing concept – If all decisions are taken from the customers’ point of view, selling will follow automatically. — Correctly matched. Under the marketing concept, every decision is taken from the customers’ point of view. When products meet customer needs, selling is no problem; it follows automatically.
Option (4) Selling concept – The emphasis of firms shifts from quantity of production to quality of products. — Not correctly matched. This shift from quantity to quality marks the product concept. The selling concept focused on pushing sales through promotion.
NCERT (2026-27 Edition): “The Marketing Concept Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. All the decisions in a firm are taken from the point of view of the customers. In other words, customer’s satisfaction become the focal point of all decision making in the organisation. For example, what product will be produced, with what features and at what price shall it be sold, or where shall it be made available for sale will depend on what do the customers want. If the customers want features like double door in a refrigerator or a separate provision for water cooler in it, the organisation would produce a refrigerator with these features, would price it at a level which the customers are willing to pay and so on. If all marketing decisions are taken with this prospective, selling will not be any problem. It will automatically follow. …” |