Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:
Which of the following is the best distribution channel for customised products?
Options:
Zero Level
One Level
Two Level
Three Level
Correct Answer:
Zero Level
Explanation:
Customised products are those which are made according to the discretion of the consumer and also there is a scope for alteration, for example; furniture. For such products face-to-face interaction between the manufacturer and the consumer is essential. So for these direct sales is a good option.