“Jago Grahak Jago” is a multimedia awareness campaign undertaken by:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The Department of Consumer Affairs, GOI
Option (1) The Department of Consumer Affairs, GOI — Correct. Jago Grahak Jago (“Wake up, consumer”) is run by the Department of Consumer Affairs of the Government of India. It makes consumers aware of their rights and responsibilities, so that they can speak up against unfair trade practices.
Option (2) The Directorate of Consumer Affairs, GOI — Incorrect. The body is a Department, not a Directorate.
Option (3) The Department of Customer Affairs, GOI — Incorrect. No such department exists; the word used is “consumer”, not “customer”.
Option (4) The Department of Customer Protection, GOI — Incorrect. No such department exists.
NCERT (2026-27 Edition): “3. Consumer Awareness: A consumer, who is well-informed about his rights and the reliefs available to him, would be in a position to raise his voice against any unfair trade practices or unscrupulous exploitation. In addition to this, an understanding of his responsibilities would also enable a consumer to safeguard his interests. In this regard, the Department of Consumer Affairs, GOI, has been undertaking Jago Grahak Jago campaign, for generating awareness among consumers.” |