Different channels of distribution are used by the producer. Identify the correct sequence of channels.
(a) Producer - Retailer - Customer
(b) Producer - Retailer - Wholesaler
(c) Producer - Agent - Wholesaler - Retailer - Consumer
(d) Producer - Wholesaler - Agent - Retailer - Consumer
(e) Producer - Consumer - Wholesaler
Choose the most appropriate answer from the options given below:
Answer & explanation
Correct answer: option 2
