Which of the following is an approach to explain consumer behaviour?

Cardinal and ordinal utility analysis are two types of approaches for utility analysis.

1. Cardinal utility analysis measures the utility in the form of numbers. For example: 1 mango gives 50 utils of satisfaction.
2. Ordinal utility analysis measures the utility in the form of ranks. For example: Burger King is better than McDonalds, which means that Burger King has a better rank than McDonalds.