"These promotion methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organisation. The purpose of these activities has been to develop the brand by creating awareness and building a brand profile. " Which promotion strategy is being discussed here?
Answer & explanation
Correct answer: option 2
Below-the-line methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organisation. The purpose of these activities has been to develop the brand by creating awareness and building a brand profile, which include:
– sponsorship
– sales promotions
– public relations
– personal selling
– direct marketing