Match List-I with List-II:
| List-I | List-II |
|---|---|
| (A) Help in identifying needs | (I) Adopting the offer in varying purchase situations |
| (B) Flexible tool | (II) Promoting travel and tourism in the country |
| (C) Mobility of sales people | (III) Knowing how their wants can best be satisfied |
| (D) Product standardisation | (IV) Uniformity in consumption pattern in a diverse society |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A)-(III), (B)-(I), (C)-(II), (D)-(IV)
| List-I | List-II | Reason |
|---|---|---|
| (A) Help in identifying needs | (III) Knowing how their wants can best be satisfied | The salesperson helps customers identify their needs and wants and know how these can best be satisfied. |
| (B) Flexible tool | (I) Adopting the offer in varying purchase situations | Personal selling is more flexible than other tools. The offer can be adapted to each purchase situation. |
| (C) Mobility of sales people | (II) Promoting travel and tourism in the country | Sales people move from place to place a great deal, and this promotes travel and tourism. |
| (D) Product standardisation | (IV) Uniformity in consumption pattern in a diverse society | Personal selling spreads the same products everywhere, which brings uniformity in consumption in a diverse society. |
NCERT (2026-27 Edition): “Importance to Customers … (i) Help in Identifying Needs: Personal selling helps the customers in identifying their needs and wants and in knowing how these can best be satisfied.” “Importance to Businessmen … (ii) Flexible Tool: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. It helps business persons in adopting their offer in varying purchase situations.” “Importance to Society … (iv) Mobility of Sales People: There is a greater degree of mobility in sales people, which promote travel and tourism in the country. |