The Promotion Mix element of Marketing Mix includes:
A. Advertising
B. Branding
C. Sales promotion
D. Personal selling
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A), (C) and (D) only
The promotion mix is the combination of tools a firm uses to tell customers about its product and persuade them to buy it.
(A) Advertising — Correct. Advertising is a paid, impersonal message about the product from an identified sponsor, such as a newspaper or television advertisement.
(B) Branding — Incorrect. Branding means giving a product a name, sign or symbol that sets it apart from competing products. It is a decision under the product element of the marketing mix, not a promotion tool.
(C) Sales promotion — Correct. These are short-term incentives, such as discounts, rebates, free gifts and contests, that push the customer to buy now.
(D) Personal selling — Correct. The product is presented face to face to a likely buyer. The seller can change the message to suit each buyer.
NCERT (2026-27 Edition): “Promotion Mix Promotion mix refers to combination of promotional tools used by an organisation to achieve its communication objectives. Various tools of communication are used by the marketers to inform and persuade customers about their firm’s products. These include: (i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, and (iv) Publicity. These tools are also called elements of promotion mix and can be used in different combinations, to achieve the goals of promotion. …” “Product … The concept of product relates to not only the physical product as mentioned in the above examples but also the benefits offered by it from customer’s view point (for example toothpaste is bought for whitening teeth, strengthening gums, etc.). The concept of product also include the extended product or what is offered to the customers by way of after sales services, handling complaints, availability of spare parts etc. These aspects are very important, particularly in the marketing of consumer durable products (like Automobiles, refrigerators, etc.). The important product decisions include deciding about the features, quality, packaging, labelling and branding of the products.” |