When the culture of politically and economically dominant society influences a less powerful society it is known as:

Cultural Homogenisation

The correct answer is Option (3) → Cultural Homogenisation

When the culture of politically and economically dominant society influences a less powerful society it is known as Cultural Homogenisation.

The consequences of globalisation are not confined only to the sphere of politics and economy. Globalisation affects us in our home, in what we eat, drink, wear and indeed in what we think. It shapes what we think are our preferences. The cultural effect of globalisation leads to the fear that this process poses a threat to cultures in the world. It does so, because globalisation leads to the rise of a uniform culture or what is called cultural homogenisation. The rise of a uniform culture is not the emergence of a global culture. What we have in the name of a global culture is the imposition of Western culture on the rest of the world. This phenomenon is known as the soft power of US hegemony.