Read the following Case Study and answer the  question.

Aryan is a CEO of RS Infotech Ltd., which is a company working in the technology sector for the last 55 years. The company is doing very well in this sector and now has a growth plan of entering into cosmetics market.

Keeping in view the changing tastes and preferences Of customers, it is planning to enter organic products market.

The company targets to achieve 20% of market share in the first 2 years of its entry.

For financial issues, Aryan consulted his chief finance officer, Raj and found that it requires 50 crores of additional capital for setting up a separate cosmetics division.

The Company plans to arrange this money by issuing equity shares in the market but it lacks sufficient cash to bear the floatation cost and hence planned to approach the financial market for the same.

Identify the step of planning process mentioned in this case.

Setting objectives

The correct answer is option 4- Setting objectives.

Setting objectives is the step of planning process mentioned in the given case.

Aryan and his team are setting a specific target to achieve 20% of market share in the first 2 years of entering the cosmetics market. This is a clear objective that guides their planning and decision-making process. The goal of capturing a particular market share is part of the Setting Objectives step in the planning process, where a company defines its desired outcomes.