The correct answer is option 2- (A)-(I), (B)-(III), (C)-(IV), (D)-(II).
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List-I (Dimensions of Business Environment)
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List-II (Elements)
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(A) Economic Environment
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(I) Stock Market indices
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(B) Social Environment
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(III) Attitudes towards product innovations
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(C) Technological Environment
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(IV) Scientific improvements and innovations
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(D) Political Environment
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(II) Attitude that government holds towards business
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(A) Economic Environment- (I) Stock market indices. Economic environment- Interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee are some of the economic factors that can affect management practices in a business enterprise. Short and long term interest rates significantly affect the demand for product and services. Some components of economic environment are Existing structure of the economy in terms of relative role of private and public sectors, The rates of growth of GNP and per capita income at current and constant prices, Rates of saving and investment, Volume of imports and exports of different items, Balance of payments and changes in foreign exchange reserves, Agricultural and industrial production trends, Expansion of transportation and communication facilities, Money supply in the economy, Public debt (internal and external), Planned outlay in private and public sectors.
(B) Social Environment- (III) Attitudes towards product innovations. The social environment of business include the social forces like customs and traditions, values, social trends, society’s expectations from business, etc. Major Elements of Social Environment- Attitudes towards product innovations, lifestyles, occupational distribution and consumer preferences, Concern with quality of life, Life expectancy, Expectations from the workforce.
(C) Technological Environment- (IV) Scientific improvements and innovations. Technological environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business. For example, recent technological, advances in computers and electronics have modified the ways in which companies advertise their products. It is common now to see computerised information kiosks, and World Wide Web multimedia pages highlighting the virtues of products. Similarly, retailers have direct links with suppliers who replenish stocks when needed. Manufacturers have flexible manufacturing systems.
(D) Political Environment- (II) Attitude that government holds towards business. Political environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business. The significance of political conditions in business success lies in the predictability of business activities under stable political conditions. On the other hand, there may be uncertainty of business activities due to political unrest and threats to law and order. |