Consider the following passage and answer the questions.
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks
"Gen-X enterprises is the company producing and selling cell phones".
As per this statement which aspect has been marketed by the company?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Physical Product.
As per the statement "Gen-X enterprises is the company producing and selling cell phones," the aspect that has been marketed by the company is Physical Product.
The company is involved in producing and selling cell phones, which are tangible items or physical products. Therefore, it is marketing a physical product rather than services, events, or information.