Mass communication is different from other means of communication because:
A. It requires an informal structural organisation
B. It requires a formal structural organisation
C. It requires a large body of employees
D. It requires a small body of employees
E. It requires a small scale capital
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → B and C only
A. It requires an informal structural organisation Incorrect. Mass communication cannot run on informal arrangements; it needs a formal structural organisation, which is why the state and the market play a major role in it.
B. It requires a formal structural organisation Correct. Mass communication is different from other means of communication because it requires a formal structural organisation to meet large-scale capital, production and management demands.
C. It requires a large body of employees Correct. Mass media functions through very large organisations with major investments and a large body of employees.
D. It requires a small body of employees Incorrect. A newspaper, radio or television network reaching millions of people needs a large staff, not a small one.
E. It requires a small scale capital Incorrect. Mass media needs large-scale capital and major investments, not a small amount.
NCERT (2025-26): “…Third, mass communication is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. You will find, therefore, that the state and/or the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and large body of employees.…” |