Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:

Mass communication is different from other means of communication because.

A. It requires a informal structural organisation
B. It requires a formal structural organisation
C. It requires a large body of employee
D. It requires a small body of employee
E. It requires a small scale capital

Choose the correct answer from the options given below:

Options:

B and C only

A and C only

B and E only

B and D only

Correct Answer:

B and C only

Explanation:

The correct answer is Option 1: B and C only

Explanation:

  • Mass communication typically involves a formal structural organisation because it is usually carried out by large, organized institutions such as television networks, newspapers, and radio stations that have clearly defined roles, hierarchies, and processes.
  • Mass communication also requires a large body of employees to handle the production, dissemination, and management of content on a wide scale, ensuring that messages reach large audiences.

"Mass media is different from other means of communication as it requires a formal structural organisation to meet large scale capital, production and management demands."