Customer’s satisfaction alone can ensure success.

Which marketing concept holds this view?

Marketing concept

The correct answer is option 3- Marketing concept.

Marketing concept holds the view Customer’s satisfaction alone can ensure success.

Marketing Concept: It implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. All the decisions in a firm are taken from the point of view of the customers. In other words, customer’s satisfaction become the focal point of all decision making in the organisation.