Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Entrepreneurial Opportunity

Question:
Nykaa is here now to just advice you and fulfil your wishes whenever you are unable to go out and shop. Read the Nykaa success story below, know more about your favourite company and get your hearts robbed for the lovely products available here at Nykaa.Falguni Nayar is the founder of the team Nykaa, which is presently one of India's biggest lifestyle and fashion portal. She served for 20 long years as a venture investor and merchant with Kotak Mahindra Bank. Later, she resigned and announced her departure publicly to pursue her dream. She created Nykaa as she wanted to bring all the major cosmetic brands under one roof.Nykaa is a beauty merchandising company that sells cosmetic commodities both online and offline. It serves the customers of India and Nepal with a wide range of wellness and beauty products. The brand name 'Nykaa' is derived from the Sanskrit word 'nayaka', which means 'one in the spotlight'. Nykaa - How Did It Start?The company started its journey in the year 2012. It initially started as an online corporation. But eventually, it switched itself into an omnichannel strategy in its latter years. Based out of Mumbai, Nykaa is well-known for its popular eCommerce platform. Besides, it also handles around 76 stores by now in India.Women usually work a lot, starting from dawn and ending to dusk. So, personal care is essential. This is why this company started years ago aiming towards making all simple women extraordinary in every aspect.Identify the idea field used by Ms Falguni for setting her venture.
Options:
Existing products or services
Creative efforts
Trading related ideas
Natural resources
Correct Answer:
Trading related ideas