Practicing Success
Practicing Success
CUET Preparation Today
| Which of the following is true of a Marketer? |
It is the seller who is more active in the exchange process as he/ she analyses the needs of the potential buyers, develops a market offering and persuades the buyers to buy the product. Buyer is not active in the exchange process. There may be certain situations where the buyer may be taking more active role in the exchange process both 1 and 3 |
| both 1 and 3 |
| Who is a marketer: Marketer refers to any person who takes more active part in the process of exchange. Normally it is the seller who is more active in the exchange process as he/ she analyses the needs of the potential buyers, develops a market offering and persuades the buyers to buy the product. However, there may be certain situations where the buyer may be taking more active role in the exchange process. Let us say in situations of rare supply, the buyer may be taking extra efforts in persuading the seller to sell the product to him/her. This may be happening in defence deals or take a situation where a country having installed a nuclear plant needs the supply of nuclear fuel or ‘Heavy Water’. It may need to convince the supplier of the products to supply the same to it, by promising that it will be used for peaceful purposes only. In this case, the buyer will be treated as the marketer. Thus, any body, who takes more active role in the exchange process will be taken as the marketer. |
