Practicing Success
What is valence in relation to attitudes? |
The simplicity or complexity of attitudes The extremeness of attitudes The positivity or negativity of attitudes The role of attitudes in the attitude system |
The positivity or negativity of attitudes |
Valence in relation to attitudes refers to the positivity or negativity of attitudes towards the attitude object. It indicates whether an attitude is positive or negative in nature. Attitudes can range from highly positive to highly negative, with neutral attitudes having neither positive nor negative valence. |