..............is an impersonal form of communication by a marketer to promote a product.

Advertising

The correct answer is option 2- Advertising.

Advertising is an impersonal form of communication by a marketer to promote a product.

Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are ‘newspapers’, ‘magazines’, ‘television’, and ‘radio’. Advertising is a medium through which a large number of people can be reached over a vast geographical area. For example, an advertisement message placed in a national newspaper daily reaches lakhs of its subscribers.