Practicing Success
Who are Itinerant retailers? |
Traders who have a fixed place of business to operate from Traders who have a large place of their business to operate Traders who do not have a fixed place of business to operate from Traders who have a small place of business to operate from |
Traders who do not have a fixed place of business to operate from |
The correct answer is option 3- Traders who do not have a fixed place of business to operate from. Itinerant retailers are traders who do not have a fixed place of business to operate from. They keep on moving with their wares from street to street or place to place, in search of customers. It has the following Characteristics: (a) They are small traders operating with limited resources. (b) They normally deal in consumer products of daily use such as toiletry products, fruits and vegetables, and so on. (c) The emphasis of such traders is on providing greater customer service by making the products available at the very doorstep of the customers. (d) As they do not have any fixed business establishment to operate from, these retailers have to keep their limited inventory of merchandise either at home or at some other place. |