Answer the following Case Study and answer the question.

Marketing in India is undergoing a sea change. Internet advertising has increased its market share. Whenever we check our email or watch a You Tube video advertisements are bombarded in between. Due to proliferation of mobile phones & data consumption Internet advertising has come of age. Even OTT channels, TV Channels are viewed on mobile phones. Therefore companies have to change their marketing strategies. The use of social media platforms like Facebook, Instagram, Twitter, Whatsapp & Linkedin has increased, but it is not free from limitations. There are many objections against advertising such as it add to cost, undermines social values, confuse buyers etc.

What is the main reason for increase in internet usage?

Use of social media has increased

The correct answer is Option (2) → Use of social media has increased.

While the increased use of social media (such as Facebook, Instagram, Twitter, etc.) has indeed contributed to the rise of internet usage.