Which of the following is NOT an importance of consumer protection?

Organised consumers

The correct answer is Option (4) → Organised consumers

Organised consumers → NOT an importance of consumer protection. In fact, if consumers are already well-organised and aware, the need for protection becomes less urgent.

• Consumer ignorance → Importance of consumer protection, as many consumers lack knowledge about their rights and can be easily exploited.

• Social responsibility → Importance, because business has a duty towards society to protect consumers’ interests.

• Moral justification → Importance, since it is ethically right to protect consumers from unfair trade practices.