Read the following passage and answer questions.
Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival named Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.
In case of calling and data facilities, identify the aspect being marketed by company X.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Service
Option (1) Product — Incorrect. The mobile phone itself is the physical product. Calling and data cannot be touched; they are services.
Option (2) Service — Correct. A service is an activity done for the customer. It cannot be touched or stored. Company X sells mobile phones along with calling and data facilities. Calling and data are activities the company keeps doing for the customer through its network, so it is marketing a service.
Option (3) Event — Incorrect. An event is a show held at a fixed time, like a cricket match. Calling and data go on every day.
Option (4) Information — Incorrect. Information is sold by universities or research agencies. A phone network carries the customer’s calls and data; it does not sell information.
NCERT (2026-27 Edition):
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