Read the following passage and answer questions

Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.

In case of calling and data facilities, identify the aspect being marketed by company X.

Service

The correct answer is option (2) : Service

In the case of calling and data facilities, the aspect being marketed by Company X is:

• Service

Calling and data facilities are services that Company X is offering to its customers.

These services involve the provision of telecommunications and data connectivity, which are intangible and fall under the "Service" category of the marketing mix.