Entrepreneurs can opt to use a common or successful name for their several products offered in the market. This branding strategy is also known as umbrella branding. Which branding strategy is being referred to here?
Answer & explanation
Correct answer: option 2
Family brand name: Entrepreneur can opt to use a common or successful family name for their several products. Either the entrepreneur's name or the company's name may be used for all the
products. It is even referred as Umbrella branding.