Practicing Success
Practicing Success
CUET Preparation Today
| Entrepreneurs can opt to use a common or successful name for their several products offered in the market. This branding strategy is also known as umbrella branding. Which branding strategy is being referred to here? |
Individual branding Family branding Corporate branding Alpha-numeric branding |
| Family branding |
| Family brand name: Entrepreneur can opt to use a common or successful family name for their several products. Either the entrepreneur's name or the company's name may be used for all the products. It is even referred as Umbrella branding. |
