Mass Communication System
Radio
Radio broadcasting started in India in 1923 by the Radio Club of Bombay. Since then, it gained immense popularity and changed the sociocultural life of people. Within no time, it made a place in every household of the country. Government took this opportunity and brought this popular mode of communication under its control in 1930 under the Indian Broadcasting System. It was changed to All India Radio in 1936 and to Akashwani in 1957.
All India Radio broadcasts a variety of programmes related to information, education and entertainment. Special news bulletins are also broadcast at specific occasions like session of parliament and state legislatures.
Television (T.V.)
Television broadcasting has emerged as the most effective audio-visual medium for disseminating information and educating masses. Initially, the T.V. services were limited.
Satellite Communication
Satellites are mode of communication in themselves as well as they regulate the use of other means of communication. However, use of satellite in getting a continuous and synoptic view of larger area has made satellite communication very vital for the country due to the economic and strategic reasons. Satellite images can be used for the weather forecast, monitoring of natural calamities, surveillance of border areas, etc.
On the basis of configuration and purposes, satellite system in India can be grouped into two: Indian National Satellite System (INSAT) and Indian Remote Sensing Satellite System (IRS). The INSAT, which was established in 1983, is a multi-purpose satellite system for telecommunication, meteorological observation and for various other data and programmes.
Which of the following is the audio-visual medium for disseminating information and educating masses?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Television
The passage states: “Television broadcasting has emerged as the most effective audio-visual medium for disseminating information and educating masses.”