Given below are two statements:
Statement I: Selling is restricted to promotion of goods and services through salesmanship, advertising, publicity and long-term incentives.
Statement II: Before making the sale, a marketer of televisions plans the type and model of televisions to be produced.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Statement I is incorrect but Statement II is correct.
Statement I: Selling is restricted to promotion of goods and services through salesmanship, advertising, publicity and long-term incentives. — Incorrect. Selling is restricted to salesmanship, advertising, publicity and short-term incentives. Its aim is to pass the product from seller to buyer, that is, to turn the product into cash. The word ‘long-term’ makes the statement wrong.
Statement II: Before making the sale, a marketer of televisions plans the type and model of televisions to be produced. — Correct. Marketing is a large set of activities, and selling is only one part of it. Before the sale, a marketer of televisions plans the type and model to be produced, the price and the outlets.
Marketing begins before the product is made and covers planning, pricing, promotion and distribution. Selling only tries to sell the product that is already made.
NCERT (2026-27 Edition):
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