Practicing Success
Practicing Success
CUET Preparation Today
| Read the passage given below and answer the following 5 questions. (Q 1 ) A venture of Fountainhead Foods, Health Sutra was launched in 2013 to create packaged food with long shelf life and goodness of millets that can easily be incorporated into the contemporary Indian lifestyle. As a relatively new player hopping on the healthy food bandwagon, Health Sutra aimed to enter into retail with their range of millet products. The aim was to create awareness on how millets – an Ancient superfood – can be eaten at every meal and customised to suit today’s lifestyle. Different colours were used to code different types of millets for establishing a brand identity and enabling easy identification. Custom illustrations with different colour palettes were added to signify and personalise each variant. For example, the breakfast bowl and the sun were used to convey the purpose of the product in a simple non-textual manner. And to highlight the raw and unprocessed nature of the product, a transparent window was created to show customers what exactly they were getting. Additionally, a small amount of text which serves to clarify a thought and is designed with a dramatic effect - ‘Millets of India’, was added to highlight its authentic source. |
| Which channel of distribution is most suitable for Fountainhead foods to distribute packaged food having long shelf life? |
Direct channel
Indirect channel
Both i and ii
Neither i nor ii. |
| Indirect channel |
| a long distribution channel can be selected for durable goods having long shelf life. |
