Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Arrange the following in a correct sequence.

A. Wholesaler

B. Retailer

C. Customer

D. Agent

E. Manufacturer

Choose the correct answer from the options given below :

Options:

D, E, A, B, C

E, D, A, C, B

E, D, A, B, C

D, E, C, A, B

Correct Answer:

E, D, A, B, C

Explanation:

The correct answer is option (3)-  E, D, A, B, C.

The correct sequence in the distribution channel is as follows-

1. Manufacturer (E): The process starts with the manufacturer, who produces the goods or products.

2. Agent (D): In some cases, a manufacturer might use agents to represent them in the market. Agents help in selling the products to wholesalers.

3. Wholesaler (A): Wholesalers purchase goods in bulk from the agents and then distribute these products to retailers. They typically buy large quantities and store them in warehouses.

4. Retailer (B) : Retailers are the businesses that sell the products directly to the end consumers. They purchase products from wholesalers and make them available to customers in smaller quantities.

5. Customer (C) : Customers are the end-users or consumers who purchase and use the products. They buy products from retailers for their personal use.