Arrange the following in a correct sequence.
A. Wholesaler
B. Retailer
C. Customer
D. Agent
E. Manufacturer
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 3
The correct answer is option (3)- E, D, A, B, C.
The correct sequence in the distribution channel is as follows-
1. Manufacturer (E): The process starts with the manufacturer, who produces the goods or products.
2. Agent (D): In some cases, a manufacturer might use agents to represent them in the market. Agents help in selling the products to wholesalers.
3. Wholesaler (A): Wholesalers purchase goods in bulk from the agents and then distribute these products to retailers. They typically buy large quantities and store them in warehouses.
4. Retailer (B) : Retailers are the businesses that sell the products directly to the end consumers. They purchase products from wholesalers and make them available to customers in smaller quantities.
5. Customer (C) : Customers are the end-users or consumers who purchase and use the products. They buy products from retailers for their personal use.