Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Arrange the following in a correct sequence.

A. Wholesaler

B. Retailer

C. Customer

D. Agent

E. Manufacturer

Choose the correct answer from the options given below :

Options:

D, E, A, B, C

E, D, A, C, B

E, D, A, B, C

D, E, C, A, B

Correct Answer:

E, D, A, B, C

Explanation:

The correct answer is option (3) : E, D, A, B, C

The correct sequence in the typical distribution channel is :

E. Manufacturer

D. Agent

A. Wholesaler

B. Retailer

C. Customer

So, the correct answer is :

3. E, D, A, B, C.

Certainly, let me explain the sequence of the distribution channel :

1. Manufacturer (E): The process starts with the manufacturer, who produces the goods or products.

2. Agent (D): In some cases, a manufacturer might use agents to represent them in the market. Agents help in selling the products to wholesalers and retailers.

3. Wholesaler (A): Wholesalers purchase goods in bulk from the manufacturer or agents and then distribute these products to retailers. They typically buy large quantities and store them in warehouses.

4. Retailer (B) : Retailers are the businesses that sell the products directly to the end consumers. They purchase products from wholesalers or, in some cases, directly from manufactures, and make them available to customers in smaller quantities.

5. Customer (C) : Customers are the end-users or consumers who purchase and use the products. They buy products from retailers for their personal use.

This sequence represents the flow of products from the manufacturer to the end consumer through intermediaries such as agents, wholesalers, and retailers. It's a common distribution channel in various industries and sectors.