Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

The label on the package of a shaving cream mentions, '40% Extra free' or package of a toothpaste mentioning 'Free toothbrush inside' or save ₹15.'

Identify the function of labelling.

Options:

Grading of product 

Providing information required by law

Helps in promotion of product 

Describe the product and specify its contents.

Correct Answer:

Helps in promotion of product 

Explanation:

The correct answer is option 3- Helps in promotion of product.

The correct function of labeling in the examples provided Helps in promotion of product.

The phrases like "40% Extra free," "Free toothbrush inside," or "Save ₹15" are promotional messages aimed at attracting customers and encouraging them to make a purchase by offering additional value or discounts. These are primarily used for marketing and promotional purposes.

Helps in Promotion of Products:
An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. The label on the package of a brand of Detergent Powder says, ‘Keep cloth look good and your machine in top condition’. Labels play important role in sales promotional schemes launched by companies.