The label on the package of a shaving cream mentions, '40% Extra free' or package of a toothpaste mentioning 'Free toothbrush inside' or save ₹15.'
Identify the function of labelling.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Helps in promotion of product
Option (1) Grading of product — Incorrect. Grading means sorting goods into classes by quality. Offers like ‘40% Extra free’ have nothing to do with it.
Option (2) Providing information required by law — Incorrect. This means legal facts like the list of ingredients and the date of packing. An offer or a discount is not required by law.
Option (3) Helps in promotion of product — Correct. ‘40% Extra free’, ‘Free toothbrush inside’ and ‘Save ₹15’ are sales promotion offers. The label attracts attention and gives a reason to buy.
Option (4) Describe the product and specify its contents — Incorrect. This function tells what the product is, how to use it and what it contains. The offers in the question do not do that.
NCERT (2026-27 Edition): “4. Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. …” “…Labels play important role in sales promotional schemes launched by companies. For example the label on the package of a Shaving Cream mentions, ‘40% Extra Free’ or package of a toothpaste mentioning, ‘Free Toothbrush Inside’ …” “5. Providing Information Required by Law: Another important function of labeling is to provide information required by law. For example, packaged food articles must have list of ingredients declaration regarding vegetarian or non-vegetarian food additives and date of manufacturing or packing on the label. …” |