The label on the package of a shaving cream mentions, '40% Extra free' or package of a toothpaste mentioning 'Free toothbrush inside' or save ₹15.'
Identify the function of labelling.
Answer & explanation
Correct answer: option 3
The correct answer is option 3- Helps in promotion of product.
The correct function of labeling in the examples provided Helps in promotion of product.
The phrases like "40% Extra free," "Free toothbrush inside," or "Save ₹15" are promotional messages aimed at attracting customers and encouraging them to make a purchase by offering additional value or discounts. These are primarily used for marketing and promotional purposes.
Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. The label on the package of a brand of Detergent Powder says, ‘Keep cloth look good and your machine in top condition’. Labels play important role in sales promotional schemes launched by companies.