Which among the following is not an element of the marketing mix?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → People
The traditional marketing mix is made up of the 4 Ps:
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Product → The goods or services offered to satisfy customer needs.
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Price → The amount customers pay for the product.
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Place → The distribution channels through which the product reaches customers.
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Promotion → The activities used to communicate and persuade customers.
“People” is not part of the traditional 4 Ps of marketing mix.