Which among the following is not an element of the marketing mix?

People

The correct answer is Option (4) → People

The traditional marketing mix is made up of the 4 Ps:

1. Product → The goods or services offered to satisfy customer needs.

2. Price → The amount customers pay for the product.

3. Place → The distribution channels through which the product reaches customers.

4. Promotion → The activities used to communicate and persuade customers.

“People” is not part of the traditional 4 Ps of marketing mix.