Every Sunday, the Mehta family drives across the city to eat at one particular restaurant, though there are many restaurants near their home. When this restaurant raised its prices, the family still did not stop going there. Which class of consumer products shows this kind of buying behaviour?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Speciality products
Option (1) Shopping products — Incorrect. For shopping products, buyers compare several stores before buying. The Mehta family compares nothing; it goes to one restaurant only.
Option (2) Convenience products — Incorrect. Convenience products are bought with the least time and effort. The family drives across the city, which is a special effort.
Option (3) Speciality products — Correct. Speciality products have special features, so buyers make special efforts to buy them and stay loyal to them. Going to one particular restaurant is such a case. Their demand is relatively inelastic: when the price rises, the demand does not come down.
Option (4) Non-durable products — Incorrect. Non-durable is a class on the basis of durability. It covers products used up in one or a few uses, like toothpaste. It does not describe how buyers shop.
NCERT (2026-27 Edition): NCERT (2026-27 Edition): “2. Shopping Products: Shopping products are those consumer goods where buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making final purchase. …”
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