| The entrepreneur studies the pros and cons of taking the idea further in his sub conscious mind in the following stage of Idea germination: |
Illumination Verification Incubation Preparation |
| Incubation |
| Incubation: This is the subconscious assimilation of information. This is the transition period. The entrepreneur starts thinking about the idea and implementation in his sub-conscious mind and goes through the process of studying the pros and cons of manufacturing the product befored launch. |