Read the following passage carefully and answer the given questions.

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

1. The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.

2. The company should use impersonal forms of communication to reach more audiences.

3. The company must focus on adopting a three-level channel of distribution.

4. Concrete steps must be taken to monitor the image of the company in the eyes of the public.

Identify the correct set of intermediaries involved in a three-level channel of distribution.

Agent, Wholesaler and Retailer

The correct answer is option 3- Agent, Wholesaler and Retailer.

Agent, Wholesaler and Retailer the correct set of intermediaries involved in a three-level channel of distribution.

A three-level distribution channel refers to the structure where products move from the manufacturer to the agent, then to the wholesaler, then to the retailer, and finally to the consumer. This channel involves three intermediaries, each performing distinct functions. This is common in industries where the product needs to be handled and distributed over a wider geographical area, or when manufacturers prefer not to deal directly with individual consumers.