Select the most appropriate option to fill in the blank.

Advertisers often use rhyme and ______.

alliteration

The most appropriate option to fill in the blank is alliteration.

• Alteration means a change. It does not make sense in the context of the sentence because advertisers do not typically use alteration in their marketing campaigns.
• Designation means a name or title. It does not make sense in the context of the sentence because advertisers do not typically use designation in their marketing campaigns.
• Denunciation means an expression of strong disapproval. It does not make sense in the context of the sentence because advertisers do not typically use denunciation in their marketing campaigns.
• Alliteration is the repetition of consonant sounds at the beginning of words. It is a common literary device that is used to create a sense of rhythm and emphasis. Advertisers often use alliteration in their marketing campaigns because it can be an effective way to make their products or services more memorable.