Arrange the developments of mass media from the newest to the earliest in India
A. Doordarshan started broadcasting
B. Vividh Bharati opened as an entertainment Channel
C. Private satellite channels began beaming programmes
D. OTT platform created new media
Choose the most appropriate answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → D, C, A, B
(D) OTT platform created new media — the newest. OTT (‘over-the-top’) platforms stream films and shows over the internet, straight to phones and televisions, a development of recent years, long after satellite television.
(C) Private satellite channels began beaming programmes — privately run satellite channels have multiplied rapidly since the mid-1990s. In 1991 there was only one state-controlled TV channel, Doordarshan; by 1998 there were almost 70 channels.
(A) Doordarshan started broadcasting — television came experimentally in 1959, and television stations were set up under Doordarshan in four cities by 1975.
(B) Vividh Bharati opened as an entertainment Channel — the earliest. In 1957, AIR acquired the hugely popular channel Vividh Bharati, which broadcast mainly Hindi film songs on listeners’ request.
NCERT (2025-26): “…In 1957, AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR.…” “Television … Television programming was introduced experimentally in India to promote rural development as early as 1959. Later, the Satellite Instructional Television Experiment (SITE) broadcasted directly to community viewers in the rural areas of six states between August 1975 and July 1976.…” “Television … In 1991 there was one state controlled TV channel Doordarshan in India. By 1998 there were almost 70 channels. Privately run satellite channels have multiplied rapidly since the mid-1990s.…” |