Consider the following pairs of an element and the ‘P’ of the marketing mix under which it falls:
(A) Labelling – Promotion
(B) Margins – Price
(C) Public Relations – Promotion
(D) Packaging – Place
(E) Physical Distribution – Place
How many of the above pairs are correctly matched?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Three
(A) Labelling – Promotion — Incorrect. Labelling is a decision about the product itself, so it falls under Product, along with packaging and branding.
(B) Margins – Price — Correct. Margins are listed under Price, with price level, pricing policy and pricing strategies.
(C) Public Relations – Promotion — Correct. Public relations are listed under Promotion, with advertising, personal selling, sales promotion and publicity.
(D) Packaging – Place — Incorrect. Packaging is a product decision, so it falls under Product. Place covers channels and physical distribution.
(E) Physical Distribution – Place — Correct. Physical distribution is listed under Place, with channel strategy and channel selection.
Note: This small box of four lists makes a ready question on every line. Learn which element sits under which P.
NCERT (2026-27 Edition):
|
