Match List-I with List-II
| List-I | List-II |
| (Explanation) | (Concepts related to Product mix) |
| (A) The act of designing and producing the container or wrapper of a product | (I) Trade Mark |
| (B) Part of a brand, which can be spoken | (II) Label |
| (C) A brand that is given legal protection | (III) Packaging |
| (D) Provides detailed information about the product, its contents, method of use, etc | (IV) Brand Name |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (A) - (III), (B) - (IV), (C) - (I), (D) - (II)
(A) The act of designing and producing the container or wrapper of a product — this matches (III) Packaging. Packaging is the whole activity of making the pack that holds and protects the product.
(B) Part of a brand, which can be spoken — this matches (IV) Brand Name. A brand has a name, which is said aloud, and a brand mark, a symbol or design, which is only seen.
(C) A brand that is given legal protection — this matches (I) Trade Mark. Once a brand is registered, no one else can use it. The registered brand is called a trade mark.
(D) Provides detailed information about the product, its contents, method of use, etc — this matches (II) Label. The label is the part of the package that carries information for the buyer.
NCERT (2026-27 Edition): “Classification … 2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.” “4. Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. …” “Packaging … Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products. …” “Labelling … The label may vary from a simple tag attached to the product (such as in case of local unbranded products like sugar, wheat, pulses, etc.) indicating some information about the quality or price, to complex graphics that are part of the package, like the ones on branded products. Lables are useful in providing detailed information about the product, its contents, method of use, etc. …” |