Name the branch of management theory that seeks to increase productivity and competitiveness through the creation of a unique organizational culture involving all members of a firm.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Corporate Culture
Option (2) Corporate Culture — Correct. Corporate culture is the branch of management theory that seeks to raise productivity and competitiveness by creating a unique organisational culture involving all members of a firm. Company events, rituals and traditions are meant to build employee loyalty and group solidarity.
NCERT (2025-26): “Corporate Culture … Corporate culture is a branch of management theory that seeks to increase productivity and competitiveness though the creation of a unique organisational culture involving all members of a firm. A dynamic corporate culture - involving company events, rituals and traditions - is thought to enhance employee loyalty and promote group solidarity. It also refers to the way of doing things, of promotion and packaging products.…” |