Assertion: Dairy farming is practised mainly near rural areas.
Reasoning: The development of transportation, refrigeration, pasteurisation and other preservation processes have increased the duration of storage of various dairy products.

Assertion (A) is not true but Reasoning (R) is correct.

Dairy is the most advanced and efficient type of rearing of milch animals. It is highly capital intensive. Animal sheds, storage facilities for fodder, feeding and milching machines add to the cost of dairy farming. Special emphasis is laid on cattle breeding, health care and veterinary services. It is highly labour intensive as it involves rigorous care in feeding and milching. There is no off season during the year as in the case of crop raising. It is practised mainly near urban and industrial centres which provide neighbourhood market for fresh milk and dairy products. The development of transportation, refrigeration, pasteurisation and other preservation processes have increased the duration of storage of various dairy products