Which role of personal selling promotes travel and tourism in the country?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Mobility of sales people
Option (1) Employment opportunities — Incorrect. This role means that personal selling gives income and jobs to the unemployed youth. It is about work and earnings for young people.
Option (2) Converts latent demand — Incorrect. Latent demand is a need that buyers have but do not yet act on. Sales people turn it into effective demand, that is, actual buying. It is about turning wants into buying.
Option (3) Lasting relationship — Incorrect. This is an importance of personal selling to businessmen. It builds a lasting bond between sales persons and customers, which helps the firm reach its objectives. It is about the bond between seller and buyer.
Option (4) Mobility of sales people — Correct. Sales people keep moving from place to place to meet buyers. This greater mobility of sales people promotes travel and tourism in the country.
NCERT (2026-27 Edition): “Importance to Society … (ii) Employment Opportunities: Personal selling offers greater income and employment opportunities to the unemployed youth. |