Read the following information and answer the question.

Vishwas, a small shopkeeper in Jaipur, Rajasthan, used to sell the popular 'Bhujia Shev,' which was loved by both locals and tourists. His children expanded the business and got the name "MAAM BHUJIYA" registered. Over time, the brand started offering other products like Namkin, Sweets, and Bakery items. However, 'Bhujia-Sev' remained the most popular and best-selling product. "MAAM BHUJIYA" sold products at affordable prices and offered extra services like gift packaging and free home delivery, making it a well-known name. People even started calling it "MAAM BHUJIYA" instead of just bhujiya-sev. The brand also built a strong network of stores in India and abroad and started selling online. At first, the brand didn’t focus much on advertising. However, with more competition, it hired an advertising company, Vishu Pvt. Ltd., to help promote the product. Following the agency’s advice, "MAAM BHUJIYA" also worked on building good relationships with the public.

"MAAM BHUJIYA" sold products at affordable prices and offered extra services like gift packaging and free home delivery, making it a well-known name.

Identify the factor affecting the element of marketing mix begin discussed above.

Marketing methods used

The correct answer is option 1- Marketing methods used.

The passage describes how "MAAM BHUJIYA" offered competitive prices and additional services like gift packaging and free home delivery. These are examples of marketing methods used to promote and sell the product, aiming to attract more customers and strengthen the brand’s position in the market.

When determining the price of a product, a company must consider the various marketing methods it employs to create a competitive advantage. In this case:

• Gift Packaging: Providing premium or specific packaging adds value.

• Free Home Delivery: This is a customer-oriented service that differentiates the brand from competitors.

These methods allow a brand to maintain a specific price point while building a "well-known name." If a company provides more extensive services (like free delivery), it affects how the price is perceived and set compared to a competitor who offers no such services.

• Objectives (Pricing Objectives): This refers to what the company wants to achieve (e.g., profit maximization, market share leadership). While "affordability" hints at market penetration, the focus here is on the services provided alongside the price.

• Product Cost: This refers to the actual expenses incurred in manufacturing and distribution. While services like delivery add to the cost, the emphasis in the text is on how these methods built the brand's reputation.

• Place Mix: This refers to distribution channels and getting the product to the consumer. While home delivery is a part of distribution, the context of the sentence links "affordable prices" and "extra services" to the brand's overall value proposition.